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Web Design

A website is the foundation of any marketing strategy.

Without a website (or with a poorly designed site) you may simply not exist in the minds of today’s consumers. A website is the yard stick that consumers use to measure a business’s credibility, professionalism and ease of use. For a website to attract customers, hold their attention and convert them to buyers has become a complicated maze of algorithms, key words, meta tags, design parameters and a host of other variables.

Why a Website?

A professionally built website is much like a storefront, a method of purchasing products and a dynamic advertisement that works for you 24-7-365. It provides an easy interface for customers to contact you and provides customers information about your products or services while lending credibility to your business.

Internet marketing is a multi-billion dollar industry that continues to grow. In fact the Internet has become the single largest marketing medium in countries such as Germany and the UK. The United States is accountable for $300 billion of the $500 billion global marketing spending. Internet marketing in the US is expected to grow at over 14% per year and become the leading marketing medium in 2013.

Getting a Website Found

While there is no magical solution to get a website found through organic searches, there are techniques, strategies and tools that can drastically improve its chances. Search Engine Optimization (SEO) helps search engines find your site and make it more visible to organic searches related to your products or services. Search Engine Marketing (SEM) can further improve visibility through paid placement, ad links and Pay Per Click (PPC).

Whether you need a website built from scratch or an existing website remodel, let Immersive Marketing help! We can help you design an optimized, conversion friendly website that showcases your professionalism.